This is a re-blog of a post I wrote for New York Tech Scene which just officially launched today. It’s a community blogging project that I have been trying to get off the ground for a while. Check it out!

I became compelled to write this post after seeing a twitter update from @naterkane.

I started to ask myself the same question. It seems like everything that I do, create, or attend seems to have 2.0 slapped on the end of it. Why is this? Why do we seem to have this fascination with this term? I decided to check the @replies to see what other people’s thoughts on the subject were. I found one from Jonathan Vanasco that was very interesting.

While I think it was a little harsh, he had a point. Adding 2.0 is you trying to say something about your event, product, etc; that you can’t seem to put into other terms. I myself have fallen victim to this trap. When it came time to title my video show I titled it “What’s it all about: Web 2.0″. While I don’t think that my offense is that bad because I am using the full term “Web 2.0″ I tend to have a problem with people slapping 2.0 on everything, especially in places where it makes no sense.

2.0 alone seems to refer to some kind of upgrade. There was version 1 and now there is version 2. It made sense and it was a system that worked until the O’Reilly Media Web 2.0 conference in 2004 where the term web 2.0 is credited for being coined. But now the term 2.0 seems to describe a group of people that are in the Web 2.0 community, and anything that they do, even when not tech related at all must have 2.0 on it.

At some point I guess we all excepted it as the norm, until someone comes along and questions it. But to end this on a light note, in my search I noticed a comment on Gary Vaynerchuk’s HUGE announcement today.