Tag Archives: web 2.0

5 things you should consider when designing your web product

Posted on by Sarah Cooley
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Originally this post was titles 5 reasons I won’t use your web product! But I decided that these were all things that companies could change about their products so I am trying to make it a more positive post.

I get asked to try tons of new sites and services every day. Sometimes people want me to review them on randomsarah.com, sometimes people want them to be considered to be featured on What’s it all About, and many times it’s just friends and other people on twitter telling me about new tools I might not know about.

I love trying out new online tools. It is one of my favorite things to do. But there are a few things right of the bat, that will make me not want to use a site or service.

So here is my list:

1. The Sign-up process: The first thing a new user is going to go through when trying out your site or service, is the Sign-up process. If it is to complicated, or long, I won’t even continue with the process.

Tumblr‘s sign-up page is a great example. 1,2,3 and your DONE!

2. Design: both Graphic Design and User Interface Design. I am a design geek 100%. I love shiny tools. But I have said this many times before, I will not use your product because it’s ugly. When you are starting a site, PLEASE take the time to invest in a good designer. I can promise you that it will pay off. People do judge books by their cover, and they automatically form opinions about your site within the first 5 seconds. Simply based on what it looks like.

For years I did not use GMail because I didn’t want to stare at it all day. I thought it was ugly. Once GMail added themes, I was hooked.

3. Video Tutorial: I can’t tell you how many times I sign up for a service and once I am done with the sign-up process, I have no idea what they want me to do, I have no idea what the service does. This is where I look for an intro video. A simple screencast on how to get started is really all it takes. Sometimes your users need a little push to start using the site. They need to know how, and video is the easiest way to show them.

Screencast video tutorials are very easy to do, but if you can’t do it yourself you can always find people to do it for you.

4. Something like it already exists: This one is a little harder to change, but I think it is worth it when you are creating anything for the web to REALLY see what else is out there. If your site or product is not WAY better than your competition, then people will most likely not give you the shot you deserve. Imitation is not a business model. It is important to create something new and innovative that people will love, and the critical mass will come.

5. Community: While community is not something that belongs as a part of every site, there are some great communities in places when it may not have been obvious that they belong.

Take Yelp for example. Yelp is a site where most people go to find restaurant reviews and other reviews. People can read reviews and write reviews. Now this might not be screaming for a community, but the Yelp community is thriving. You can ask questions, see what your friends are reviewing, create events, there is a ton of stuff to do on Yelp.

Listen to your users, if they are asking for community tools, give it to them. Even if it is just a place to give you feedback or talk about the service, people love community. Creating a strong community will only help your company. Story communities create brand advocates that will be willing to speak on behalf of your product and practically eliminate your need to do any marketing.

What’s it all about is heading to SXSW

Posted on by Sarah Cooley
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What’s it all About is going to SXSW interactive! I know you guys already knew that I was going and you know how excited I am, but I get to go and tape episodes of the show down there!

We are currently looking for companies to interview at SXSW and we will also be doing some interviews “man on the street” style as well as talking to a few of our favorite geeks about their favorite web tools. If you will be at SXSW and would like to be on the show, or just want to know where we will be and what we will be up to, please drop us a line at sxsw@whatsitallabout.tv

Whats it all about

Posted on by Sarah Cooley
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Some of you may know that for the last few months I have been working on my podcast called What’s it all About. In late December I partnered with Ambush TV, the company that is producing Gary Vaynerchuk‘s new show Obsessed, with Samantha Ettus, and we started the process of re-launching a show.

You may remember when What’s it all about first premiered. It was back in September during Web 2.0 week in NYC. The first episode we did was explaining twitter, and it got quite a bit of attention. I was surprised at how people responded to a show that I put together in my bedroom with my iMac, but the response was good. At one point the show was featured in iTunes “New and Notable” category.

It was very exciting. However I soon came to realize that I wanted to do more with the show and I did what I never should have done and that’s doubt myself. I realized that I couldn’t put out the kind of quality show all by myself, without funding, from my bedroom. (I probably could have if I really tried, but I doubted myself and I didn’t try) I only made two episodes of the show before I got discouraged with technical difficulties and no one to help me fix them.

So I started to look for a way to make the kind of show I wanted. Ambush TV came to my rescue! My friend Tim Kres-Spatz was starting Ambush TV with his friend Mark and I thought it was the perfect solution.

Ambush.tv creates original video content based on the passions of fresh faces from across the internet. We transform great ideas into high value, high definition productions of broadcast television quality.

Ambush TV has a studio space not to far from where I live, and they had the equipment to help give me great production quality for the show. I still needed some help with the techinical side of things. I wrote the show and hosted the show, but my editing skills were never that great (I was using iMovie) and I had a vision for the website for the show that I could not exicute on my own. So I brought in my friend Rob Blatt. He is an award winning producer and has been a podcast guy for years. Rob is now co-producing the show with me, he edits the show, and he did all the design on the blog. He took what I had in my head and helped make it real and for that I am very thankful!

The show is still in the developement stages but we want to develop it with all of you. We want to hear from you about what you would like us to cover on the show. We want your feedback, and anything you could do to tell people about the show would be greatly appreciated.

The other day I was watching that first episode and I realized that in September when originally launched the show I had less than 300 followers on twitter. (These days it’s close to 1,400) it made me realize how far I have already come and I have this great community to thank.

Well here is the first episode of the show for your viewing pleasure.

Getting to SXSW 2009

Posted on by Sarah Cooley
7

It has been a long year for Random Sarah. I joined twitter, started a new blog, started video blogging, started a video podcast, created a community blog project, met a ton of people….man I’m tired already. But I had one goal when I started all this and that was to make it to SXSW interactive in 2009. I know it sounds like a strange goal, but I figured if I could only attend one conference all year I would pick that one.

The plan was pretty simple: Find a company that needed help during SXSWi and work for them for the week in exchange for a conference pass and accommodations. It was a plan that I had seen many other people execute before so it didn’t seem to difficult to me. However, over the last few months it has become very clear that this year we are dealing with SXSW recession edition.  More and more, companies didn’t have the same big budget for conferences that they once had. They were going to try and get by with as little as possible. And in this economy who can blame them.

But I still have a problem: I have a plane ticket to Austin and no conference pass. I am planning on shooting a few episodes of my show What’s it all about: Web 2.0 at SXSW but this all requires a sponsorship that I don’t have. So, I have come up with a new SXSW recession plan. I will be there for all 5 days of the conference. So I am looking for 5 Companies who would like me to represent their brand during the conference. (This idea was totally inspired by Girl in your shirt and I Wear Your Shirt)

The plan is simple: Each day I will wear the shirt of a different company. On your day I will be required to wear your shirt all around the expo and to any events I attend that evening. You would send me a company shirt along with something about your company that I would tell people every time they asked me about my shirt. I will be your active brand ambassador for the day. In addition to talking about your company, I will wear the shirt on my show that will be seen by many more people than just people physically in Austin attending SXSW. Your company will be the sponsor of that episode. All of this would only cost you $150 for the day! Seriously, I know you have $150 in your budget to sponsor a totally deserving blogger to go to SXSW!

UPDATE: In addition to having me wear your shirt and talk about the company for a day, and a sponsor spot on What’s it all about: Web 2.0, I will blog about your company before SXSW in a post about my SXSW Sponsors, and a post after SXSW, thanking my sponsors with links to all the photos, and videos taken of me during the conference. You will also get ad space on Random Sarah for the month of March. (125×125)

Why should your company do this? That’s easy! Because it would cost you a lot less than paying for my whole pass and hotel stay, and you get a up and comming girl in the world of social media to talk about your company all day. This is especially great for companies that may not have the budget to attend SXSWi this year. I will attend for you!

If you are looking for more information about me you can check out the rest of Random Sarah which is my personal blog, including my old video blogs. Check me out on Twitter and Tumblr. And check out my old episodes of What’s it all about: Web 2.0

Please contact me if your company is interested in me being your brand ambassador for the day.

Related links:

Want a brand ambassador for SXSW, meet Sarah (Sanford Dickert, Social Engineer)