Economist “Did you know?”

new media, social media, video

Economist “Did you know?”

Comments 23 November 2009

A great video from the Economist. It focuses on the changing media landscape, including convergence and technology.

events, media, new media

Register as press

Comments 27 March 2009

I heard about the Web 3.0 conference in NYC in May so I went over to their site to check out what the conference has to offer. I like attending these kinds of things because it helps me to understand how other people view the web. I already know how I view the web and I know that I think will happen in the future. But it is important to know what “industry analysts” say is going to happen and how they are telling companies to prepare.
For whatever reason I wanted to attend. But I can never seem to absorb the fees that these conferences charge for a pass, so I usually try to get in as press. It usually isn’t very hard, I write a blog about social media, I produce a show about online sites, services, tools and communities, so getting a press pass to cover the Web 3.0 conference should be easy. But listen to their qualifications for press.
To qualify for press credentials, you must:
  • be affiliated with a nationally or regionally recognized media outlet and;
  • hold an editorial title or;
  • hold a position as an industry analyst

To obtain your press credentials at the show, you must present either:

  • a business card, or
  • copy of masthead show name and title, or
  • letter from editor or publisher assigning bearer to cover the event

You do not qualify for press credentials if you are:

  • a publisher
  • a sales rep
  • any other non-editorial personnel
To request a press pass, please email events@mediabistro.com, and include: name, title, publication, URL, and full contact information.
Umm, what qualifies as a nationally recognized media outlet these days? I produce an online show, seen all over the world. I am the only editor of this blog, which is read all over the world, I don’t know what you want from me.
For a conference talking about Web 3.0 they don’t seem to be very open to online media as a press outlet. Or am I just misunderstanding them.

events, new media, web 2.0

Getting to SXSW 2009

Comments 12 February 2009

It has been a long year for Random Sarah. I joined twitter, started a new blog, started video blogging, started a video podcast, created a community blog project, met a ton of people….man I’m tired already. But I had one goal when I started all this and that was to make it to SXSW interactive in 2009. I know it sounds like a strange goal, but I figured if I could only attend one conference all year I would pick that one.

The plan was pretty simple: Find a company that needed help during SXSWi and work for them for the week in exchange for a conference pass and accommodations. It was a plan that I had seen many other people execute before so it didn’t seem to difficult to me. However, over the last few months it has become very clear that this year we are dealing with SXSW recession edition.  More and more, companies didn’t have the same big budget for conferences that they once had. They were going to try and get by with as little as possible. And in this economy who can blame them.

But I still have a problem: I have a plane ticket to Austin and no conference pass. I am planning on shooting a few episodes of my show What’s it all about: Web 2.0 at SXSW but this all requires a sponsorship that I don’t have. So, I have come up with a new SXSW recession plan. I will be there for all 5 days of the conference. So I am looking for 5 Companies who would like me to represent their brand during the conference. (This idea was totally inspired by Girl in your shirt and I Wear Your Shirt)

The plan is simple: Each day I will wear the shirt of a different company. On your day I will be required to wear your shirt all around the expo and to any events I attend that evening. You would send me a company shirt along with something about your company that I would tell people every time they asked me about my shirt. I will be your active brand ambassador for the day. In addition to talking about your company, I will wear the shirt on my show that will be seen by many more people than just people physically in Austin attending SXSW. Your company will be the sponsor of that episode. All of this would only cost you $150 for the day! Seriously, I know you have $150 in your budget to sponsor a totally deserving blogger to go to SXSW!

UPDATE: In addition to having me wear your shirt and talk about the company for a day, and a sponsor spot on What’s it all about: Web 2.0, I will blog about your company before SXSW in a post about my SXSW Sponsors, and a post after SXSW, thanking my sponsors with links to all the photos, and videos taken of me during the conference. You will also get ad space on Random Sarah for the month of March. (125×125)

Why should your company do this? That’s easy! Because it would cost you a lot less than paying for my whole pass and hotel stay, and you get a up and comming girl in the world of social media to talk about your company all day. This is especially great for companies that may not have the budget to attend SXSWi this year. I will attend for you!

If you are looking for more information about me you can check out the rest of Random Sarah which is my personal blog, including my old video blogs. Check me out on Twitter and Tumblr. And check out my old episodes of What’s it all about: Web 2.0

Please contact me if your company is interested in me being your brand ambassador for the day.

Related links:

Want a brand ambassador for SXSW, meet Sarah (Sanford Dickert, Social Engineer)

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